[Video] Apple’s Vice President gives Obama a shout out during a software presentation
by Arlen Parsa
Today at the annual Macworld conference in San Francisco, a media-saturated venue where Apple traditionally demos new products, Apple Senior Vice President of Marketing Phil Schiller demoed several new software innovations– and took what could be interpreted as a shout out to president elect Obama while doing so.
Among the products he demonstrated was iWork 09, a productivity suite meant to compete with Microsoft’s Office suite. iWork contains a presentation application called Keynote, Apple’s Mac-only competitor to Microsoft’s PowerPoint. While demonstrating a new way of adding effects to text, Schiller show the word “Bush” flipping to the word “Obama” to great applause by the audience.
Video of the incident:
It was unclear whether the audience was applauding for the political implications of the transition, or the technology behind the transition itself (probably both). Afterwards, Schiller joked “read whatever you want into it.”
A moment later, he used another transition to make the word “Energy” transform into the word “Efficient.” As he did so, Schiller remarked, “This one’s for you, Al,” referring to Al Gore, who was in attendance at the presentation. Gore has been on Apple’s Board of Directors for several years now and is known to regularly attend events where Apple introduces new products.
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